Lake Norman Luxury Realtors – The Curated Group
Redefining Luxury Real Estate in Charlotte & Lake Norman
Discover award-winning luxury real estate expertise in Lake Norman. As local specialists in luxury and waterfront properties, The Curated Group—led by Brad & Heather Cook—ranks among the Top 1% of all NC Realtors with over $300 Million in closed sales and national recognition in Bloomberg, Fox Business, and Newsmax. Founded in 2021, The Curated Group has rapidly become one of the most recognized luxury real estate teams on the East Coast. What started as a vision to blend traditional expertise with modern marketing innovation has grown into a powerhouse operation serving the Greater Charlotte area, Lake Norman region, and beyond.
Our success isn't measured just in sales—though our $300+ million in closed transactions speaks volumes—but in the relationships we've built, the families we've helped, and the community impact we've made along the way.
Career Sales
Producers, Greater Charlotte
Closed Transactions (Heather)
Combined Experience
Meet Your Team Leaders
Heather Cook | CEO & Growth Ambassador
21 Years of Real Estate Excellence
Notable Achievements:
- Top 50 Realtor in North Carolina (out of 40,000+ agents)
- Named one of North Carolina's Top 10 Leading Real Estate Agents by Grit Daily (2023)
- 228 closed transactions totaling $101.4 million in career sales
- Real Brokerage Growth Ambassador (REAX) — Mentoring agents nationwide
- Featured in: Bloomberg, Fox Business Network, Newsmax, New York Weekly, Fox News, Apple News
The Social Media Pioneer
What sets Heather apart is her groundbreaking approach to organic social media marketing. While most agents spend tens of thousands on paid advertising, Heather built a massive following—and sold over $300 million in real estate—with zero ad spend.
Her authentic content strategy focuses on providing genuine value, honest insights, and real connections. Whether she's sharing market trends, home buying tips, or stories about her 11 rescue dogs and cat, Heather's approach has created a loyal community that trusts her expertise.
Beyond Real Estate
Heather's passion for animal rescue has become inseparable from her personal brand. Her home is a sanctuary for 11 dogs and one cat—all rescues—and her advocacy work has inspired thousands of followers to support local animal organizations. This authenticity and heart have humanized real estate in a way that resonates deeply with clients and fellow agents alike.
Professional Background
- Real Estate Investment Specialist with Stephen Cooley Real Estate LLC (2013)
- Regional Operations Manager at A Services Group
- Development Operations Manager at bitTyrant
Her diverse operational background gives her a unique perspective on real estate transactions, ensuring every detail is managed with precision and care.
Speaking & Mentorship
As a sought-after public speaker and mentor, Heather regularly shares her strategies for personal branding, social media marketing, and team building with agents across the country. Her abundance mindset philosophy—collaboration over competition—has helped countless agents transform their businesses.
Specializations: Luxury waterfront properties, first-time homebuyers, relocation services, investment consulting, personal branding mentorship
Brad Cook | Team Owner/Broker
NC License #298609 | NC/SC Licensed Broker/Realtor
21 Years of Market Expertise
What Sets Brad Apart
Brad's deep knowledge of the Charlotte and Lake Norman markets is unmatched. Having personally sold properties in dozens of neighborhoods—from Davidson and Mooresville to Huntersville and Rock Hill— he understands not just the homes, but the communities, schools, lifestyle, and investment potential of each area.
The Numbers
- Top 1% of real estate producers in Greater Charlotte
- Hundreds of successful transactions across residential, luxury, and investment properties
- Multi-market expertise: Charlotte, Lake Norman, South Carolina, and Coastal NC
- Price range: From $173,000 starter homes to $2.3 million luxury estates
Client-First Philosophy
Brad is known for his responsiveness—clients frequently mention his willingness to take calls day or night to answer questions and eliminate stress. His negotiation skills consistently secure favorable terms for buyers and maximum value for sellers, while his calm, professional demeanor makes even complex transactions feel manageable.
Featured Appearances
Brad has appeared alongside Heather on Bloomberg, Fox Business Network, and Newsmax, discussing the future of real estate technology and the benefits of cloud-based brokerage platforms. His insights on market trends and transaction management have been featured in national media.
Professional Background
- Luxury residential sales
- Investment property consulting
- New construction partnerships
- Waterfront and marina-access properties
- Relocation services
Specializations: Luxury sales, waterfront properties, investment strategy, new construction, Lake Norman communities
Contact Brad: (704) 929-8312 | [email protected]
Our Story: From Zero to $300 Million
When Brad and Heather Cook founded The Curated Group in February 2021, they had a clear vision: create a real estate experience that felt personal, authentic, and results-driven—without the typical industry reliance on expensive advertising and aggressive sales tactics.
- $300+ million in sales achieved entirely through organic marketing
- 600% agent growth in just 8 weeks through their innovative team development plan
- Top 1% ranking maintained consistently year over year
- National media recognition on Bloomberg, Fox Business, and Newsmax
- Award-winning leadership with Heather named Top 10 in North Carolina
The Secret? Relationships Over Transactions
While many teams chase leads and rely on paid advertising, The Curated Group built success the old-fashioned way—with modern tools. By combining genuine relationship-building, expert market knowledge, innovative social media marketing, and cutting-edge technology through Real Broker, LLC, we've created a model that prioritizes client satisfaction and agent development.
Our abundance mindset means we believe there's enough success for everyone. We collaborate freely with other agents, share knowledge openly, and put client needs first—even when it doesn't immediately benefit us. This philosophy has created a community of clients who return to us again and again, and refer their friends and family with confidence.
Why Real Broker, LLC?
Technology Advantage
- reZEN platform: Mobile transaction management
- Cloud-based infrastructure: More resources for clients
- Real Title JV: Streamlined closings
Growth & Support
- $14.4B sales volume (2022) across 10,000+ agents
- 46 U.S. states & 4 Canadian provinces
- 85/15 split with $12,000 cap
- Five-tier revenue share
Industry Recognition
Featured by leading business networks; Brad & Heather share their success as early adopters.
Our Markets & Expertise
Lake Norman Region Premier Waterfront & Luxury Homes
Areas: Davidson • Cornelius • Huntersville • Mooresville • Denver • Sherrills Ford
We specialize in Lake Norman's most exclusive waterfront properties, including homes with deeded boat slips, private docks, and marina access.
Greater Charlotte Urban Living to Suburban Sanctuaries
Areas: Charlotte • Concord • Kannapolis • Matthews • Belmont • Mint Hill • Waxhaw
From revitalized urban neighborhoods to top-rated school districts, we cover the full spectrum of Greater Charlotte real estate.
South Carolina Markets Cross-Border Expertise
Areas: Rock Hill • Fort Mill • York • Lancaster
Dually licensed for seamless NC/SC moves, including tax-advantaged strategies and community matching.
Coastal North Carolina Beach & Investment Properties
Areas: Surf City • Jacksonville • Greenville
Vacation homes, rentals, and investment opportunities along North Carolina’s coastline.
Our Specializations
- Luxury Waterfront Properties — Marina access, deeded slips, regulations, and amenities.
- Relocation Services — Neighborhood tours, schools, lifestyle matching, temporary housing, local connections.
- First-Time Homebuyers — Patient, educational guidance from search to close.
- Investment Properties — Opportunity identification, cash-flow analysis, portfolio strategy.
- New Construction — Builder relationships, latest communities, favorable terms.
- Downsizing & Empty Nesters — Sensitive transitions with maximized sale value.
Our Philosophy: The Abundance Mindset
Collaboration Over Competition
We share knowledge, refer freely, and celebrate others’ wins—because it serves clients best.
Education Over Sales Pressure
We provide honest insights and empower informed choices on your timeline.
Community Over Commissions
Animal rescue, local causes, and real impact define success beyond dollars.
Long-Term Relationships Over Quick Transactions
Many clients partner with us through multiple life chapters—first home to downsizing.
What Our Clients Say
- 24/7 availability and responsiveness
- Expert negotiation securing best-in-market terms
- Honest guidance even when it’s not the easy path
- Local market insights you won’t find online
- An enjoyable process rather than a stressful one
Our Team Culture
For Clients
Concierge-level service and personal attention—start to finish and beyond.
For Agents
- High-level social media & personal branding mentorship
- Comprehensive training & ongoing education
- Growth-focused systems and support
- Revenue share opportunities via Real Broker’s five-tier program
- Collaborative culture with abundance mindset
600% agent growth in 8 weeks demonstrates our development approach.
Media & Recognition
Featured In
- Bloomberg (May 2023) — Real estate technology & cloud brokerage benefits
- Fox Business Network (May 2023) — Interview with CEO Tamir Poleg on innovation
- Newsmax (May 2023) — Real Broker platform success
- New York Weekly — Heather Cook’s branding success
- Grit Daily (2023) — NC Top 10 Leading Real Estate Agents
- Fox News & Apple News — Industry insights
Awards & Recognition
- Top 1% of Real Estate Brokers — Greater Charlotte (ongoing)
- Top 50 Realtor in North Carolina — Heather Cook
- NC Top 10 Leading Real Estate Agents — Grit Daily (2023)
- Real Brokerage Growth Ambassador (REAX) — Heather Cook
By The Numbers
Career Sales
Transactions (Heather)
Agent Growth (8 Weeks)
Combined Experience
Rescues 🐾
Ad Spend
Our Commitment to Animal Rescue
One of the most distinctive aspects of The Curated Group is our passionate commitment to animal rescue. Heather's home is a sanctuary for 11 rescue dogs and one cat, and this love for animals has become an integral part of our brand identity.
- Inspired thousands to adopt and support local rescues
- Raised awareness for animal welfare organizations
- Created authentic connections with like-minded clients
- Demonstrated our values beyond real estate
We believe how you treat the most vulnerable reveals your true character—the same care guides every client relationship.
Let's Start Your Journey
Whether you're buying your first home, selling a luxury estate, relocating to the Charlotte area, or building an investment portfolio, The Curated Group delivers results backed by experience, innovation, and genuine care.
Office Location
5960 Fairview Rd, Suite 400
Charlotte, NC 28210
The Curated Group | Real Broker, LLC — Serving Greater Charlotte, Lake Norman & Beyond Since 2021 — Where Luxury Meets Authenticity
